Columbia Pictures' new action-adventure “The Amazing Spider-Man” was shot in 3D, and for the filmmakers, it is a key choice.
“3D isn’t right for every movie, but 3D was made for Spider-Man,” says producer Avi Arad. “It is another way we have of keeping the audience immersed in the storytelling. You see the world through his eyes and you feel like Spider-Man – the exciting moments are even more exciting. But what might be surprising is that 3D makes the intimate moments more intimate as well – I can think of some scenes that are quite emotional that are even more emotional in 3D. It’s a perfect choice for this movie.”

Webb referred to the “3 Vs” – “Velocity, Vertigo, and Volume” – as keystones for his approach. “It seemed to me that Spider-Man was the perfect venue for immersing the audience into the experience of flying with the character,” he says. “I like to shoot things from a subjective point of view, so in creating a connection between the camera and the character, the three dimensionality of it gives you the feeling of the sense of velocity when Spider-Man swings through the streets.”


"We couldn't be more excited to be able to offer this extraordinary new Spider-Man adventure in IMAX," said Rory Bruer, President Worldwide Distribution, Sony Pictures Entertainment. "Marc Webb and the entire production team have been working tirelessly to deliver a 3D motion picture that will take the Spider-Man experience to a whole new level. Audiences will literally feel like they are swinging through the streets of New York and that will only be accentuated when seen in IMAX."

Opening across the Philippines on Friday, June 29, “The Amazing Spider-Man” is distributed by Columbia Pictures, local office of Sony Pictures Releasing International. Visit http://www.columbiapictures.com.ph for trailers, exclusive content and free downloads.
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